Investment Strategy


Balancing risk and reward

All investments carry some risk, but the level of risk varies depending on which investments you choose. In general terms, the higher the risk, the higher the potential return – and the higher the potential loss. You simply can’t build an investment portfolio without considering a number of aspects of investment risk.

Your personal risk profile shows how ready you are to potentially lose money in return for the prospect of rewards. Your profile depends on your attitude to risk and your reason for investing. It also depends on your financial situation and how long you have to invest.

Each investor has a unique risk profile, which is why you might wish to speak to one of our investment experts. They can help you determine your risk profile and work with you to develop an investment plan that’s right for you.

The value of your investment can go down as well as up and you may not get back the full amount invested.

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